Nielson Communications

Nielson Communications serves the Green Bay and Fox Valley areas of Wisconsin with effective communications solutions. I have worked on the front end of their site as well as contributed to the creation of PPC campaigns and given guidance on Digital Marketing efforts.

While working on the front end of the site it was necessary to work within the constraints of the visual builder that was installed. The homepage slider was updated with new content, new buttons, overlays, and consistent animations on elements within the slider.

In addition I’ve created many landing pages for the site, landing page specific forms, and added GA click events to the forms to better track conversions.

One of our biggest wins was successfully enabling both a “request a quote” and an online purchasing system for their products, depending on categories and using WooCommerce for the functionality.

On the Digital Marketing end, I’ve worked with their marketing team and contributed to the development of AdWords PPC campaigns and integrating them with landing pages.

The current website can be viewed here.

We are also currently on re-developing the entire site and migrating the site to a new hosting environment. The goals of the new site are primarily easy maintainability from non-technical staff, because of this the Divi theme builder was chosen due to it’s ease of use and intuitiveness.

Another driving factor for redeveloping the site was to simply it from a user perspective in order to improve conversions and also define new goals on conversions and prioritize phone calls and contact form submissions.

The development site can be viewed here.